Chingari recently raised close to USD 40 million by selling the GARI tokens, something unheard of previously. These decisions are otherwise taken by the platforms behind closed doors placing millions of content creators and users at their mercy. Using GARI, creators can directly monetize their content and also participate in vital platform-level decisions that impact their existence on the platform. Chingari, a desi TikTok-like social media platform, is showcasing India’s potential by directly connecting creators with users, and enabling them to transact with each other through GARI tokens, another cryptocurrency. It is thus essential that we stand up and take notice of the potential of web 3.0 in democratizing benefits of digital technologies, and making India a truly inclusive digital society. We are also of one the fastest growing internet consumer markets in the world. India has one of the world’s largest communities of content creators, start-ups, innovators, and developers. ![]() ![]() It leverages blockchain technology to ensure security and open infrastructure to enable innovation, transparency, and collaboration. In addition to advertising, web 3.0 is directly connecting service providers and consumers across domains, including finance, cloud, computing, gaming, entertainment, art, knowledge, among others, thereby fostering a metaverse for diverse experiences.
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